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On the right-hand side of the screen, you’ll be able to see an estimate of how many people your ad will reach per day. Feel free to get creative and test out multiple Primary Texts and Headlines to see what resonates best with your audience. Google will allow me to turn off targeted ads, and during the complicated process they warn that I’m making things worse for myself because I’ll still get ads, but they won’t be relevant. + +SRC:MixSentence, IDs:6440D3D5;D16FA106;FA6D331A;F7F7F036;8076E0A7;6D9ED704;03EA264C;AF24C528;430C4AF5;E73F66B8;F4EC029B;24F2A662;7366FF1E;39C43B6E;C54A2492;1A2158AA;64925F31;6C181902;029700BB;38C5F1E7;7748D293;F3096291;99219F16;CEC0943E;BACBF0FD;8CDB195E;8FA8DBD9;1BB88423;C0692D6E;9C9F8712;AD2F6436;936E05A7;A2107323;60439269;5E804A06;953A87C9;103B5D06;DB64A210;18073D02;4F03F29E;04EFBA12;938DDB5B;AAAAE8D1;65591CD5 +Rae and Wong (2012) speak of marketers targeting those who are vulnerable and not considered to be a reasonable consumer. 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