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Social media platforms offer lawyers and law firms as a whole the opportunity to establish a strong presence in their audience’s minds, and there are myriad tactics you can use to do so. In a market where finding the right people is tough, your social media presence can be a deciding factor for potential recruits. Social media is a fantastic tool for reputation management. Certainly, the characteristics of the research to be supported are important for the choice of the policy tool. Examples of large-scale government-funded research include the space program and the construction and operation of "atom-smashing" facilities for experiments in high-energy physics. These are just a few examples of the additional disclosure an attorney may be required to make. Outside of such cases, which often are linked to national defense, a more decentralized model that relies on the ideas and initiative of individual researchers or small research groups may be most effective. The Internet revolution of the 1990s was based on scientific investments made in the 1970s and 1980s. And today’s widespread commercialization of biotechnology was based, in part, on key research findings developed in the 1950s. Thus, governments that choose to provide support for R&D are likely to get better results if that support is stable, avoiding a pattern of feast or famine.
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Governments in many countries directly support scientific and technical research; for example, through grant-providing agencies (like the National Science Foundation in the United States) or through [tax incentives](http://mengualcastell.com/swimming-pool/) (like the R&D tax credit). Of course, the rationale for government support of R&D would be weakened if governments had consistently performed poorly in this sphere. To the extent that countries gain from leadership in technologically vibrant industries or from local spillovers arising from inventive activity, the case for government support of R&D within a given country is stronger. The technological leadership of the United States was and continues to be built in substantial part on the contributions of foreign-born scientists and engineers, both permanent immigrants and those staying in the country only for a time. For example, technological prowess may help a country reap the financial and employment benefits of leadership in a strategic industry. On the one hand, the diffusion of scientific and technological research throughout the world potentially benefits everyone by increasing the pace of innovation globally.
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